iMediaConnection'da konuyla ilgili haklı bir yazı:
Interactive video: A Powerful Beast"The value of interactivity in online advertising is not lost on digital marketers. It allows us to trade in a few lines of text for an engaging in-banner branding experience, and to encourage consumers to get to know our products and services before they even reach our site. As marketers, we've incorporated interactivity into our campaigns in countless ways -- to the point where consumers have almost come to expect this feature in the ads they are served."